Olive Brand Doodles a New Design

The idea: Sometimes if it ain’t broke, you can still “fix” it, said the brand folks at Lindsay Olives. Until recently, its SKUs were sold in green and red cans that recalled the vivid, geometric “orange crate art” of the turn of the 20th century. However, olive trends changed and their casings need to reflect this. “People were fond of the old design; it had a nostalgic aspect and a quality aspect so we didn’t want to completely blow it up,” said Kate Hart, consumer marketing manager at Bell-Carter Foods in Lafayette, Calif.