Olds Fuses Top Marketing Post

General Motor’s Oldsmobile division will be the guinea pig for a brand experiment that combines advertising, promotional and Internet responsibilities into one position.
The first of six new marketing communication managers, Cynthia Babcock, took the reins this month to oversee Oldsmobile’s corporate brand communications. This is the first attempt by the company to run a division from the top to bottom with an integrated marketing structure, Babcock said.
“The whole corporation is watching what Olds is doing,” Babcock said.