Old Spice Hops Back in the Saddle

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Isaiah Mustafa returns — sans horse, but still shirtless — in a new Old Spice spot from Wieden + Kennedy.

As most everyone in adland knows, the former pro football player starred in an earlier Old Spice commercial that propelled his “I’m on a horse” catchphrase into popular culture — and won the Grand Prix in Film at Cannes last week.

In this new spot, “Questions,” Mustafa queries women about how their men look and smell.

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