Old Navy Scares Up Halloween Intrigue | Adweek Old Navy Scares Up Halloween Intrigue | Adweek
Advertisement

Old Navy Scares Up Halloween Intrigue

Advertisement

A bunch of TV stars -- Judy Greer, Jamie Pressley, Bailey Chase -- star in this long-form Old Navy promo by DumbDumb, the digital content company formed by Jason Bateman and Will Arnett.

The effort casts Pressley as "Biffany," who tries to sabotage the Halloween Party hopes of guileless Greer -- who in fact plays a character called "Hope" in the vignette. Chase portrays a hunky fireman.

It's all part of the retail giant's "Scream for Savings" campaign. The work was guided by creative direct Roger Camp and a team at Havas North America.

Old Navy spent more than $100 million in measured media through the first two-thirds of 2010; annual ad spending has topped $175 million in recent years, per Nielsen.