Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Okamoto has named independent shop Marcus Thomas in Cleveland its first U.S. lead agency for Beyond Bodi Heat wrap and Beyond Seven condoms.
Previously, Okamoto advertising was handled by various agencies on a project basis.
A seven-figure budget will support consumer and pharmacy trade advertising via online media and experiential marketing, with initial trade efforts breaking this summer with the tag, “Thin condoms, thick margins,” breaks this summer. Consumer advertising follows in the fall.
Okamoto vp of sales Hirofumi Chiba said: “Marcus Thomas showed us an ability to make the Okamoto brand distinctive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in