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CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight for its delightful #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead.
The work, entered into the festival by OgilvyOne, captured the public's imagination when it launched in November. The billboards showed real-time data about each individual plane, including the flight number and destination, and a weather feed even read the cloud height to ensure the plane was visible before showing the ad.
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