Ogilvy Wins CDW Creative

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NEW YORK CDW Corp. has consolidated U.S creative duties on its advertising account at Ogilvy & Mather after a review, the client has confirmed.

The assignment includes traditional advertising, direct marketing and digital efforts. Previously those duties were split primarily between WPP Group’s JWT in Atlanta (advertising) and WPP’s OgilvyOne in New York (direct, digital).
 
Media duties also were in play and the incumbent, WPP’s Mindshare in Chicago, retained that piece of the business. Sources estimate total account revenue at $5-7 million.

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