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Ogilvy & Mather Worldwide, which created an award- winning campaign for Perrier six years ago, has reclaimed the account. The agency network won the estimated $40-50 million global account of Perrier from Publicis S.A. without a review, sources said last week.
The move reverses a global consolidation of the brand at Publicis four years ago.
Geraldine Lafuge, a representative at Ogilvy’s Paris office, confirmed the move.
Lafuge added that the account win is part of a larger realignment of agency assignments by Perrier parent Nestlƒ.
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