Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Software Maker Consolidated Account; Arnold Among Losers
NEW YORK–Ogilvy & Mather has won worldwide creative and media duties for SAP AG, a German software company, with consolidated billings of $100 million, sources said. Ogilvy won the business without a review.
SAP was previously handled by several agencies overseas and by Arnold Communications, McLean, Va., in the U.S. Arnold is running a national spot for MySAP.com, a service that creates business links over the Internet.
“There were people in our company who were impressed with the setup IBM had with O&M,” said Lisa Baldwin, SAP’s advertising director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in