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Ogilvy Taps BBDO Exec for Top N.Y. Role

Hire completes management recasting

Adam Tucker

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The recasting atop the New York office of Ogilvy & Mather is complete.

Three months after Ogilvy hired Bartle Bogle Hegarty's Calle Sjönell to lead the office's creative department as chief creative officer, the shop has named a top suit: Adam Tucker from AMV BBDO in London.

At Ogilvy, Tucker will assume the role of president and report to North American chairman John Seifert. He starts Aug. 1.

As day-to-day leader of New York, Tucker succeeds Simon Pearce, who became managing director in 2009. Pearce subsequently shifted to a global account management role on American Express. (As CCO, Sjönell filled a vacancy created by the June 2011 exit of Lars Bastholm.)

Tucker was managing partner at AMV BBDO, which he joined in 2005. He began in an account management role and subsequently rose to international client service director and then mp.

Last year, the shop's campaign for Walkers Sandwich won the first Grand Prix for effectiveness at Cannes. A search is already under way to fill the mp role, a BBDO representative said.

Before AMV BBDO, Tucker was a group account director Fallon, both in London and in Minneapolis. His brand experience ranges from United Airlines and General Electric to Birds Eye, Pepsi, Johnson & Johnson and Motorola. 

In making the hire, Seifert cited Tucker's ability to forge "partnerships across disciplines to help his clients win significant awards and deliver extraordinary results."

Ogilvy's New York office is currently among five contenders for AmEx's Open creative account, according to sources. Final presentations are slated for next week.