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Ogilvy & Mather, seeking to better coordinate brand messages across multiple communications channels, has added Naked’s Ben Richards in the new position of worldwide head of strategic integration.
Richards, 30, previously was director of strategic services at Naked in New York, where he spent the past 3 1/2 years. Before that, he worked in Naked’s London office. Richards joined Naked in 2003.
At Ogilvy, Richards will work closely with multinational clients whose business spans multiple agency units.
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