Ogilvy & Mather New York has won the creative advertising for Comcast Business, after a review involving agencies like Goodby, Silverstein & Partners, Leo Burnett and Arnold, a Comcast rep confirmed.
The unit, which provides voice, Internet, and video services to businesses, has been working with Ogilvy’s WPP sibling Berlin Cameron for nearly six years. While Berlin Cameron did not participate in the review, the agency may support O&M as it works on the account.
Richard Beatty, of CMG Partners, oversaw the search process.
The WPP agency still works for Time Warner Cable which had no issues with Ogilvy adding Comcast since the agency handles only consumer work for TWC and does not handle any B2B.
The Comcast Business shift to Ogilvy does not impact Goodby Silverstein, which handles creative for Comcast/Xfinity consumer advertising business.
However, this week, Comcast Business is debuting a new campaign from GSP New York, which was being handled as a special project. It uses characters originally created by the agency’s San Francisco office for consumer advertising: Bill and Karolyn Slowsky, a turtle couple who happily choose the slowest possible DSL connection available. The new pitch shows them at their mom-and-pop restaurant with their nephew who tries to convince them to switch to faster Comcast service.