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NEW YORK OfficeMax has just launched four private label brands — Ascend, Canterbury, Divoga and Infuse — with the intent of adding more colorful, design-focused office supplies currently not carried in its stores.
The new products mark OfficeMax’s first major private label launch since 2006, when it introduced Tul, a line of “modernist design-inspired” pens and dry-erase markers.
Private label brands are typically a cost-effective way for retailers to introduce products directly to market and pass on the savings to consumers.
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