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Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010.
Rather than participate in the review process, the New York shop is redoubling its day-to-day efforts for the marketer. And based on the shop’s performance outside of the review, Merkley hopes to retain all or part of the business, which includes creating traditional and digital ads as well as planning and media buying.
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