NYSE Euronext Tries to Win Back 'Trust in the System'

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NYSE Euronext on Sunday kicked off a three-week campaign, hoping to take a leadership position in the financial industry.

A minute-long TV spot, via Euro RSCG New York, features CEO Duncan Niederauer, who addresses the public about stability, reliability, transparency and regulation–the attributes of NYSE Euronext. The securities exchange company was created in 2007 as a result of a merger between NYSE Group and Euronext N.V. It operates six cash equities exchanges in seven countries and eight derivatives exchanges.

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