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A group of five media companies controlling some of the biggest digital spectacular signs in Times Square is making it easier for brands to put their name in lights across multiple signs, all at the same time.
Called Times Square Domination, the networking effort, announced at a press conference Wednesday (Sept. 23) in New York, offers marketers a one-stop shop for creating an unprecedented campaign in the nation’s largest out-of-home arena where 565,000 people pass through each day.
The
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