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NEW YORK This week the Motion Picture Association of America will extend its “Get the real picture” poster campaign to New York subway stations in an effort to increase awareness about DVD piracy.
The initial campaign was created last year in partnership with New York City Mayor Michael Bloomberg.
The MPAA has timed the next leg of its campaign to coincide with the start of the summer movie blockbuster season. “New York City is home to countless iconic movies, and with the start of the summer movie season, it’s the perfect opportunity to remind New Yorkers that purchasing pirated DVDs impacts everyone negatively, whether it’s measured in lost revenue to the motion picture industry or felt in the wallets of average New Yorkers who spend their hard-earned money on poor quality — and not to mention illegal — DVDs,” said Bloomberg in a statement.
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