NYC Digital Agencies Work Around Sandy

Makeshift apartment offices, carpooling help shops endure aftermath

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In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public transportation limited, power outages rampant, cellphone service sketchy and drinking water supplies diminishing, shops are making due by creating remote offices around the city, carpooling and leaning on email for communications.

“We have set up temporary work areas in various parts of Manhattan and Brooklyn that still have power,” said Dan LaCivita, president of Firstborn, which has lost electricity in its Tribeca offices.

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