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Mother New York wants to give prospective interns and possible future full-time employees, a sense of what it's like to work at the ad agency's New York office. Instead of giving students a "taste" of what the office is like, Mother is giving a few lucky college campuses a whiff of Mother with small sniffing stations.
The agency tasked a group of chemists—a few Mother employees working in the basement of the agency—with capturing the scent of the agency into a single candle.
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