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NEW YORK Saatchi & Saatchi has retained creative duties on the $80 million Greater New York Toyota Dealers Association account, narrowly defeating Hill, Holliday, Connors, Cosmopulos after a “very contentious” debate among dealers, sources said.
One source said Publicis Groupe’s Saatchi and Interpublic Groupe’s Hill, Holliday in New York were “tied” coming out of the pitch but in the end the dealers decided to “opt for something you know.” The shops both pitched out of their New York offices.
Saatchi
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