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JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally.
Jeff Benjamin, the New York-based chief creative officer for North America, was a key player on JWT's pitch team, along with New York CEO Peter Sherman, according to an internal email from JWT global CEO Bob Jeffrey.
"Of equal importance to winning this account is how we did it," Jeffrey wrote. "We weren't invited to this pitch.
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