Nvidia "Directions"

Its detractors say the ad business specializes in mumbo-jumbo. To the extent they’re right, this teaser spot for Nvidia (by San Francisco-based agency Cutwater) is playing to the industry’s strength as it shows a traffic cop spouting nonsense to a woman who has innocently asked him for directions. It’s a setup for the voiceover’s observation that “There’s a better way to communicate” – which, in turn, leads to the tagline, “Speak visual, with Nvidia in your computer,” plus a “speakvisual.com”