Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The snack food category is known for being several things, but inspirational?
Frito-Lay thinks it can be and is positioning its new nut-based, Boomer-targeted snack line, True North as “a truly inspired natural nut snack.”
Though a TV, print and online campaign breaking this week from Strawberry Frog, New York, talks up taste and prominently features almonds, the aim is to go a bit deeper than the usual snack ads, said Michelle Rule, director-marketing for True North.
“We’re defining it as a purpose in life or a calling,” she said of the brand’s name.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in