Nu-Kitchen to ML Rogers

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NEW YORK Independent ML Rogers has added NutriSystem’s Nu-Kitchen without a review. The shop is preparing a print, direct, Internet and guerrilla marketing campaign set to break in November.

The New York agency was tapped based mainly on previous work it had undertaken for NutriSystem. Nu-Kitchen co-founder Mark Newhouse said: “Mike Rogers and his team understand the enormous potential that Nu-Kitchen represents, and are just the agency to figure out how to grow awareness and generate trial for our incredible service.”

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