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Barber Martin has been hired by nTelos to help the Virginia-based telecom company better compete in an increasingly crowded and complex marketplace.
The agency, in Richmond, Va., plans to break a multimedia campaign for the client in early November. Annual ad spending by the client has been in the $5 million range, per Nielsen.
The company — which provides an array of voice, video and data services — had previously worked with the Johnson Group in Chattanooga, Tenn.
nTelos said Barber Martin’s retail expertise and creative concepts led to its recent hire.
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