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Consumers are quicker to adopt new technology than they once were, but this doesn’t mean every such transition will be rapid. A case in point: Rasmussen Reports polling in November found just 7 percent of adults saying they’ve ever used a Kindle or other electronic book reader.
It’s not because they haven’t been reading books at all. Fifty-eight percent of respondents said they’d read a book “for pleasure” within the past month, and another 12 percent said they’d done so within the past three months.
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