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The good people of Norway are facing a drunken-boating problem—of the roughly 30 Norwegian boat-related deaths each year, about a quarter occur when the operator is under the influence. A PSA aimed at addressing the problem has become an unexpected viral sensation.
Non-profit AV·OG·TIL—an organization promoting safe driving and boating through alcohol-free environments—hired Melvær & Lien with the brief to avoid a typical, preachy PSA. The small shop is based in Stavanger, a city on the North Sea in southern Norway.
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