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Norwegian Cruise Line has cut to five finalists in a review of creative and media duties on its advertising account, sources said.
Sources identified the contenders as Interpublic Group units McCann Erickson in New York, The Martin Agency in Richmond, Va., and Mullen in Boston; MDC Partners’ Crispin Porter + Bogusky in Miami; and the incumbent, Omnicom Group’s GSD&M Idea City in Austin, Texas. The agencies either declined to comment or could not be reached.
Next week, client executives will brief the agencies.
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