Norwegian Cruise Line Hires Omnicom Shops

BBDO, OMD replace The Martin Agency

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Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media.

The creative assignment spans traditional and digital ads and represents about $5 million in revenue. NCL's media spending totaled $33 million last year, down from about $45 million in 2013, according to Kantar Media.

The Omnicom Group shops replace The Martin Agency, which has worked with NCL since 2011.

The selections came after a review, in which Martin did not participate.

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