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CHICAGO-Norwegian Cruise Line’s advertising will take a decidedly different tack under new agency Young & Rubicam in Chicago, named to replace Goodby, Silverstein & Partners, the client said last week.
Unhappy with Goodby’s sensual image work, Norwegian Cruise Line handed Y&R its $15-25 million account without a review. Y&R was helped by a previous relationship with Nina Cohen, vice president of marketing at Coral Gables, Fla.-based NCL.
Cohen worked with Y&R’s New York arm and Chicago office, headed by Pat Cafferata, while at Disney Cruise Lines two years ago.
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