CHICAGO The Ohio Tobacco Use Prevention and Control Foundation has renewed its three-year, $31.5 million anti-smoking contract with independent agency Northlich, according to the client.
The Cincinnati agency, which was the incumbent on the account, beat independent agency Gee Jeffrey & Partners in Cincinnati and Marcus Thomas in Akron, Ohio, for the contract, which was under mandatory review.
Northlich has held the account for five years. The shop's work has featured input from a teen board and used the tagline, "Stand up. Speak out against tobacco." A recent spot asserted that the second-hand smoke in a bar is more dangerous than the exhaust fumes on a freeway during rush hour.
"We believe these programs have played a significant role in Ohio's changing culture and the reduction of tobacco use among all Ohioans," said Tim Ingram, the foundation's chairman of the board and the Hamilton County health commissioner, in a statement.
The Ohio Tobacco Use Prevention and Control Foundation is funded through a $320 million endowment set up from the Master Settlement Agreement states made with tobacco companies in 2000, according to the rep.