Northern Cal BMW Goes Back to the Well

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SAN FRANCISCO – The BMW Northern California Dealers reinvited two agencies they had eliminated from the early rounds of their review, after Goldberg Moser O’Neill/S.F. and Stein Robaire Helm/L.A. dropped out two weeks ago. Atlas Citron Haligman & Bedecarre/S.F will join the finalists for the $1.7 million account. A second shop from the original list of contenders is also expected to be named shortly. The other finalists in the review are Gardner Communications/S.F. and Mendelsohn/Zien, L.A.



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