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BOSTON Interpublic Group’s Carmichael Lynch in Minneapolis said it has added creative and media chores for Noodles & Company following a review.
The chain is based in Colorado and operates nearly 200 quick-casual restaurants in 18 states. The budget and other review participants were not disclosed.
Noodles has advertised modestly in the recent past, with paid-media expenditures generally in the low-six-figures in recent years, per Nielsen Monitor-Plus.
An agency representative said new work would debut next year and that the campaign represents “a new phase in their brand development.”
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