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Nokia confirmed today that it has selected Carat, part of Aegis Group, as its new lead global resource for media planning and buying duties.
Estimated global ad spending by the client is $500 million. Nokia of late has struggled to sell phones in the U.S, and it spent less than $10 million on domestic ads in each of the past two years, per Nielsen. In ’06, it spent $45 million, and the client’s ’05 U.S. ad outlay hit $70 million, per Nielsen.
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