Nokia Alters Its Mobile Music Strategy

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Nokia is ditching its struggling Comes With Music brand and folding the service into its broader Ovi entertainment offering under the Ovi Music Unlimited banner.

Comes With Music was designed to compete with Apple’s iTunes. The basic idea was that Nokia multimedia phones would come bundled with a year’s worth of free music when consumers added the price of a subscription to the sale of the handsets. Users could then simply download all the tunes they wished and keep the music after the subscriptions ended, or else re-up for another year.

However,

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