Nissin "Eddie Wise"

If a one-foot-tall Asian wise man, complete with pointy beard and mandarin robes, materialized when you were microwaving some instant noodles in your office snack room, wouldn’t you be a bit taken aback? The women in this spot for Nissin Chow Mein (via Dentsu America, Los Angeles) seems unfazed. Nor does she seem particularly startled to find him spouting pseudo-philosophical remarks about her meal — for instance, saying she has “resisted the frozen path” (he gestures toward the nearby refrigerator’s freezer) and speaking of “the final step to noodle enlightenment” as she shovels some of the food into her mouth.