Nissan to Review Multicultural Work

NEW YORK Nissan North America has hired Chicago-based consultancy Jones Lundin Beals to manage a review to find an agency for its multicultural marketing business, the automaker confirmed Tuesday.
 
The client’s Nissan and Infiniti brands spend a combined $1 billion annually in domestic measured media, per Nielsen Monitor-Plus. Nissan spent close to $35 million in 2007 for domestic Hispanic TV alone.
 
“We’re always looking at ways to maximize synergies and efficiencies for our marketing effort, and to that end, we plan to perform an agency search for our multicultural marketing activities,” said client representative Kathryn Fields.
 
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