Nissan Leaf "Lance Armstrong" | Adweek Nissan Leaf "Lance Armstrong" | Adweek
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Nissan Leaf "Lance Armstrong"

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Lance Armstrong rides behind "tailpipe after tailpipe after tailpipe" in this spot for the all-electric Nissan Leaf. "In 20 years of cycling, even when I was ahead, I was always behind," he says in a voiceover, as the commercial shows his perspective from the road and the back-end of each car, truck and motorcycle he trails. You don't have to be a cyclist to relate to the horrible experience of a face full of fumes to appreciate the breath he takes when he winds up behind the electric car. The celebrated cyclist and cancer survivor is an interesting choice for an environmentally friendly vehicle, and this execution does a great job of showcasing the benefits of driving a zero-emissions vehicle. “Innovation for the planet,” Armstrong concludes. "Innovation for all."--Eleftheria Parpis