Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly Media) a handful of this year's quintessentially Olympic ads—sometimes soaring, sometimes saccharine, sometimes both.
See, naysayers? Outsized commercial interests aren't ruining the Olympic spirit… they're just getting into it.

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