Nine Very Olympic Ads for the 2012 London Games | Adweek Nine Very Olympic Ads for the 2012 London Games | Adweek
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Olympics

Nine Very Olympic Ads for the 2012 London Games

Familiar themes play on

The 2012 London Olympic Stadium | Photo: Julian Finney/Getty Images

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Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly Media) a handful of this year's quintessentially Olympic ads—sometimes soaring, sometimes saccharine, sometimes both.

See, naysayers? Outsized commercial interests aren't ruining the Olympic spirit… they're just getting into it.

Check out the collection here.