Nike's World Cup Triumphs Summed Up in One Infographic | Adweek Nike's World Cup Triumphs Summed Up in One Infographic | Adweek
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Nike's World Cup Triumphs Summed Up in One Infographic

Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the soccer extravaganza.

The Swoosh has specifically had a lot of fun with interactive video and animation during the last two weeks, and its self-reported data is nothing short of impressive. Below is an infographic featuring Nike's top numbers as well as cartoon images of Sweden's Zlatan Ibrahimovic and Portugal's Cristiano Ronaldo that are derived from part of the its multichannel endeavor.

Nike reps say the campaign, dubbed #RiskEverything, is the brand's best effort to date when it comes to social and mobile media. In fact, the Washington County, Ore.-based sneaker company says one-third of its six billion impressions have come via mobile.

Check out its eye-catching results below. 

Infographic: Rachel Cutler

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