Nike Soccer Spot Shoots, Scores | Adweek Nike Soccer Spot Shoots, Scores | Adweek
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Nike Soccer Spot Shoots, Scores

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NEW YORK We first met the delightfully deranged PR maven Jim Mike, brilliantly played by Rainn Wilson, aka The Office's Dwight Schrute, in an introductory ad that featured his video pitch to Nike imploring the company to hire him to pump up the image of the U.S. Women's National Soccer Team. ("The greatest team you've never heard of," as the ads note.) Now fully engaged in executing his plans as publicity manager in this latest spot, Mike parachutes onto the field to introduce the world to soccer shampoo, "The secret to winning and shiny hair." The ad has some tongue-in-cheek fun with the domestic under-appreciation of soccer, and the casting is perfect. Nike smartly taps the comedic genius and popularity of Wilson and his Office persona. In fact, Jim Mike could easily be Schrute in his next job after Dunder Mifflin. Will he next use his surveillance skills to sabotage the competition? Stay tuned...