Nike Prepares Global Effort

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NEW YORK This week Nike pushes forth with what it is calling the largest campaign in the brand’s history. Based around the Olympics in Beijing, Nike will debut a new global spot called “Courage,” continue to promote the Nike Hyperdunk shoe and launch the “Human Race” event.

The new TV spot breaks first in Asia and Latin America. It will air in the U.S. on Aug. 8. The ad celebrates the 20th anniversary of the “Just do it” campaign by showing a collage of inspirational sports imagery.

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