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Nike, Playtex, Aquafina Join Fitness Challenge

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The American Collegiate Intramural Sports group has signed six corporate sponsors, including Playtex Sport, Aquafina and Nike, to take part in the ACIS Fitness Challenge being conducted this spring on 200 college campuses.

The multifaceted promotional activity aims to motivate the 2.7 million students at participating schools to make more than five million visits to a gym and to burn more than 750 million calories this month and in April.

Tinactin skin cream, Jelly Belly Sports Beans and Schwinn bicycles are the other sponsors on board.

Part of the program encourages students to sign up for ACIS Fitness Rewards, a free incentive program rewarding physical activity. Participants are asked to complete 24 verified workouts in a six-week span. Workout incentives include water bottles, ID holders and T-shirts.

In addition to the Fitness Rewards program, an ACIS Fitness Challenge at 100 campuses will pit teams of men and women competing in events to test strength, endurance flexibility and agility. Top teams from each campus will be entered into a drawing to win a free trip to compete at the ACIS Fitness National Championship on April 25 at the U.S. Air Force Academy in Colorado Springs, Colo. Championship events include cycling/running, a tug-of-war and the Nike Swoosh Challenge obstacle course. Highlights of the finals will be featured in a 30-minute TV show on Fox College Sports.

Based in New York, ACIS conducts intramural sports activities intertwined with a college marketing platform on campuses across the nation. Recreatonal events include football, basketball and fitness.

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