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Like the Olympics and Super Bowl, the World Cup provides a special opportunity for marketers to get many millions of consumers talking about their brands in a big way. That’s exactly what Nike, Hyundai and ESPN have done. The three have received the biggest consumer perception boosts among U.S. consumers in the first week of the international soccer tournament, according to market research firm YouGov’s BrandIndex report. Rounding out the list: ABC, Sony and Adidas.
The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand.
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