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With the World Cup kicking off this month in France, Wieden & Kennedy’s new print ads for Nike, developed by a multicultural agency-client team, aim to give the U.S. a taste of the kind of soccer devotion practiced the world over.
Part of Wieden’s task is to translate the world’s game for American audiences. Created by Wieden’s Amsterdam office, with help from its Portland, Ore., headquarters, the global ads broke in the U.S. last weekend, said Nike officials.
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