Nike Brings Flash Design to E-Commerce

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK While Flash technology is usually synonymous with brand Web sites and special effects, bare-bones HTML is thought more appropriate for transaction-focused sites like Amazon.com.

Nike’s newly refreshed e-commerce site, NikeStore.com, fights this notion by exclusively using Adobe’s Flash platform. By taking this approach, Nike’s agency, Interpublic Group’s R/GA, said it is not pursuing aesthetics and pure design sensibility. Instead, it sees Flash improving the user experience and easing the purchase process with features like a persistent shopping cart only possible through Flash.

“I



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in