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The top 10 advertisers cut ad budgets by 15 percent last year, sending total advertising down 2.6 percent to $136.8 billion in 2008, according to preliminary figures released Friday (March 13) by Nielsen’s Monitor-Plus ad tracking service.
Of the 19 media segments reported by Monitor-Plus, only two, Hispanic cable TV and cable TV posted growth, up 9.6 percent and 7.8 percent, respectively. Cable TV was the highest revenue-generating medium with $26.6 billion.
Even the Internet (display ads), typically the fastest-growing medium, took a hit, down 6.4
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