In a move that will expand its box-office data to global markets, Rentrak announced Tuesday (Dec. 15) it agreed to acquire Nielsen EDI, for undisclosed terms. As part of the transaction, which is expected to close in first quarter next year, Nielsen will enter into a long-term data license agreement with Rentrak for continued access to certain box-office sales information for some of Nielsen's products and services.
Nielsen EDI's services will be integrated in Rentrak's Box Office Essentials, which currently provides box-office data for theaters in the U.S. Canada, Guam and Puerto Rico. With EDI, Rentrak will expand its services to cover 14 countries, adding Australia, Argentina, Brazil, France, Germany, Hong Kong, India, Japan, Korea, Mexico, Russia, Spain and the U.K. representing 90 percent of the global theatrical box-office market.
For Nielsen, the sale of EDI to Rentrak is part of the company's previously announced strategy to divest "non-core" businesses. Last week, Nielsen sold a number of its media publications including Mediaweek, Hollywood Reporter and Billboard to e5 Global Media.
"While EDI has been an important part of the Nielsen portfolio, this transaction allows our entertainment group to focus on its core businesses and those parts of the company that are most aligned with our long-term strategy," said Eric Weinberg, president of Nielsen Entertainment. "Nielsen remains committed to increasing its understanding of the connected consumer, with a special focus on the relationship between media consumption and consumer purchase behavior."
Mediaweek is a unit of the Nielsen Co. until Dec. 31