Nielsen Releases Analysis of LSD Data

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A month after Nielsen reversed course and put live program ratings back into its local market reports, the research firm released a report Thursday (Aug. 5) that supports using live-plus-same-day as the currency for buying and selling TV time.             

The analysis of LSD data shows that as DVR usage continues to grow, the stream is a better indicator of TV viewing and the closest stream to national C3 commercial ratings.

Since 2007, DVR penetration and playback has grown.

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